Jimmy Choo

6dc worked with the Valiram Group to create a high profile event for the launch of the first Jimmy Choo Flagship Store in Australia and cement Jimmy Choo as the luxury brand within the media, fashion and the entertainment communities.

The event was two fold. 6dc drove brand engagement by hosting key magazine editors and VIP’s in store before hosting a runway show for over 300 fashion industry tastemakers at Hemmesphere. Brand engagement was further cemented by gifting all guests at the event with a Black Jimmy Choo card to redeem a gift in store.

6dc garnered publicity by combining high profile guests including Jennifer Hawkins, the Kardashian Sisters and Miranda and Gracie Otto, a unique party atmosphere, and product integration into media placements. 6dc also leveraged relationships with relevant third parties including Audi, L’Oreal, Perrier Jouet and Grey Goose.

6dc secured close to $2 million in media coverage across national print and online media including the front page of the Herald Sun as well as international placements.