David Babaii for WildAid

In 2008, 6dc created a strategic campaign that continues to secure not only key beauty media but also other press across celebrity, fashion & style, lifestyle, environmental and social.

To ignite this campaign, 6dc managed a media launch for key beauty journalists with spokespeople for David Babaii and WildAid as well as a recorded greeting from Kate Hudson. Media placements leveraged both Kate and David as well as the global link to WildAid. The campaign was extended to David Babaii’s celebrity clientele using a monthly Get-the-look media release with tips from David describing the applications of the range.

6dc has secured national coverage across TV, radio, print and online and engaged long term relationships with all the major beauty writers resulting in ongoing beauty stories. To date we estimate we have contributed more than $12 million value to the brand through editorial placements.