Jupi International – Kardashian Kollection
6dc continue our 5 year relationship as the global media managers for international designer Bruno Schiavi, whose company Jupi Corporation, has developed some of the most exciting and successful apparel brands in the market. These brands include the Kardashian Kollection, a global partnership between leading designer Bruno Schiavi with the world famous, inspirational and dynamic Kardashian sisters, Kourtney, Kim and Khloé.
The Kardashian Kollection currently consists of a women’s ready to wear collection, handbags, belts, wallets, jewellery, shoes and lingerie, available at www.sears.com and in over 400 stores across the United States. Plans are already underway to extend the range into jeans and work out wear as well as move into United Kingdom, Europe and the Middle East in 2012.
“We are excited to work with Bruno Schiavi in developing our first brand together,” stated Kourtney, Kim and Khloé Kardashian. “His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”
Kim and Khloé came to Sydney in November 2011 to officially launch their Kardashian Kollection handbag range. 6dc managed all aspects of the campaign including P.R, digital and event logistics. The tour, which became one of the biggest entertainment stories of the year, included a red carpet VIP launch party and multiple in-store appearances attended by thousands of fans. The handbag range is available in selected retailers including David Jones. 6dc secured in excess of $5 million in PR coverage across magazines, print publications, newspaper inserts, TV, radio and online in Australia alone for the Kollection launch phase, as well as 5 times this amount internationally.
