8th Annual ASTRA Awards

6dc was engaged in April 2010 to provide and manage a strategic and creative public relations and promotions program for the 8th Annual ASTRA Awards. With several challenging issues to overcome, our directive was to re-engage the Subscription TV industry with this main calendar event.
The media campaign across industry and consumer press reached a total value of $6.6 million, a 400% increase on the previous year. Placements were positive and on brand message and we created new media champions for the event. Ros Reines from the Sunday Telegraph reported.

“Oh, that all awards shows could be this slick. The 8th Annual ASTRA Awards night held in the glittering State Theatre was not only beautifully organized but everyone behind the scenes was helpful and polite. Believe me, it makes a huge difference when guests are not screeched at for wearing the wrong pass or not observing some bizarre protocol. The red carpet was run with precision and humour”