9th Annual ASTRA Awards

6dc was again engaged in 2011 to manage the public relations and promotions program for the 9th Annual ASTRA Awards. Our primary objective was to continue to capitalise on the very positive media coverage from 2010 and ensure the image of the ASTRA Awards continued to be forward facing.

The media campaign for the Awards garnered over $11 million of industry and consumer press to cement the credibility of the ASTRA Awards brand. This was an increase of $4.4 million in value on the previous year.

Mediaweek were engaged as an industry media partner to complement the consumer support from OK! Magazine. We were able to deliver exclusive content for our media partners whilst continuing to build relationships with the ASTRA Awards and outside media.